If an CSR measurement program relies only on output metrics, what key limitation might arise?

• A. It will misrepresent stakeholder expectations.
• B. It will overstate social outcomes.
• C. It will miss actual changes in social or environmental impact.
• D. It will improve future impact forecasting.

Answer: (C)

Measuring only outputs focuses on what the CSR program does—things like the number of trainings, funds spent, or people reached. It does not tell whether those activities actually produced real changes in social conditions or the environment. That gap means you can see a lot of activity and assume success, but you won’t know if stakeholders benefited or if environmental targets were met. The true value of CSR measurement lies in linking activities to actual impact, so you can assess whether the program delivers meaningful change and learn what works for future improvements.