Data ethics can be defined as principles governing which aspects of data?

• A. The technologies used to store data.
• B. The collection, storage, use, and sharing of data.
• C. The legal penalties for data breaches.
• D. The marketing channels for data-driven campaigns.

Answer: (B)

Data ethics is about the principles that guide how data is handled to respect people’s rights and ensure fair, trustworthy outcomes. It centers on decisions about how data is collected, stored, used, and shared, including consent, purpose limitation, data minimization, privacy protections, security, transparency, and accountability. Because of this focus, describing data ethics as governing the collection, storage, use, and sharing of data best captures what ethical considerations guide in practice. Statements that emphasize technology, penalties, or marketing channels relate to infrastructure, law, or business strategy rather than the normative guidelines for handling data responsibly.